Your tracker says awareness dropped.
But do you know why?
Brand trackers measure the score. Tangible explains why it changed. We talk to 50-500 customers about your brand, your competitors, and what drives their choices — then deliver the full picture in 5-7 days.
Your report includes: brand associations (positive and negative), competitive perception map, customer quotes by segment, perception shift analysis, and 3-5 brand strategy recommendations
Numbers without narrative are just noise.
Your tracker says favorability is down 4 points. Your team debates whether it’s the campaign, the competitor launch, or the pricing change. Nobody has evidence. Tangible gives you the qualitative layer beneath the metrics — themes, quotes, and explanations in customers’ own words.
Your challenges. Our answers.
You’re making brand decisions based on internal opinions and last year’s tracker. You don’t know what customers think today.
We run fresh brand perception studies in under a week. You get current customer language, associations, and sentiment — not stale data.
Creative testing is a luxury you can’t afford on every campaign. So most creative ships untested.
At $5-10K per study with 5-day turnaround, you can validate creative concepts, packaging, and messaging before every major launch.
Your brand tracker gives you numbers but not the ‘why.’ You know awareness dipped — you don’t know what caused it.
Our qualitative studies go deeper than any tracker. You get themes, quotes, and explanations behind the shifts — in customers’ own words.
Rebrands and repositioning are high-stakes bets. You need customer input but the timeline doesn’t allow a 3-month research project.
We validate positioning concepts, brand names, taglines, and visual identity directions in 5-7 days with real target customers.
How it works
Talk to our AI
5-min voice call. You get a v1 study to approve within 24 hours.
We find your people
We recruit the right participants for your study.
We talk to them
30-200 deep conversations with follow-ups.
You get the answers
Themes, quotes, breakdowns, and a clear action plan.
How Tangible compares
| Today | Tangible | |
|---|---|---|
| Cost | Agency: $50-200K / Tracker: $20-100K/yr | $5-10K per study |
| Depth | Tracker: scores only / Agency: 15 interviews | 50-500 conversations with probing |
| Answers 'why'? | Tracker: no / Agency: yes (slowly) | Yes — themes and quotes in 5-7 days |
| Timeline | Tracker: monthly / Agency: 8-12 weeks | 5-7 days |
| Deliverable | Tracker: dashboard / Agency: deck | Board-ready report with recommendations |
Studies we run for you
Brand Perception Study
What your brand means to customers — associations, emotions, and how you compare to competitors.
Creative Testing
Test ad concepts, packaging designs, and campaign themes with your audience before you commit.
Positioning Validation
Test positioning statements, taglines, and value propositions to see what resonates.
Rebrand Research
Get customer input on brand name options, visual identity, and messaging before you launch.
Brand Tracking (Qualitative)
Quarterly deep-dives behind the numbers — the stories that explain why brand health shifts.
Competitive Brand Analysis
How customers perceive your competitors’ brands and where the white space is for you.
“We surfaced customer struggles in minutes. It drastically changed how we prioritize and make decisions across the team.”
Common questions
Trackers measure the score (awareness: 42%, favorability: 67%). We explain why it changed — themes, customer quotes, associations, and competitive comparison. We're the qualitative layer beneath your metrics.
Yes. We validate brand names, taglines, visual directions, and positioning concepts with 50-500 target customers. You get a recommendation with evidence before you commit.
83% are more candid with our AI than with a human moderator. For brand research, this means you get the uncomfortable truths — negative associations, competitive comparisons, and real sentiment — that focus groups filter out.
Themes and associations (positive and negative), customer quotes organized by segment, competitive brand comparison, perception shifts vs last study (if applicable), and 3-5 recommendations.
Ready to see your brand through their eyes?
50-500 customer conversations. Themes, quotes, and the why behind the numbers.